some of the people who affected the civil rights movement, for example, never held elected office. you look at people who were advocates for women's suffrage or a women's right to vote, they were never elected to office. i think it's instilling that motivation in young people, look, this is your opportunity in your forum. you don't have to have a lot of money. you don't have to be famous to build a movement behind an issue you think is important. and waywire is that platform to allow them to do it. this election obviously will be impacted by the young people who show up or don't show up in an election. but i think what's important is you've got to get more people involved in the process and educated. and the other thing that waywire is a much more serious social video platform. it's not just funny youtube videos or clips. it's actually a serious discussion about issues of the day. >> then we definitely are not interested. brian? we like the funny video. >> a lot of focus obviously on the yankees, but i want to talk about a different sport, hockey. you guys build this beautiful aren